CUSTOMER JOURNEY
L'American Marketing Association definisce il Customer Journey come il ciclo di vita del cliente, e in particolare "A customer journey is all the touchpoints a customers makes with your company throughout the full customer life cycle. Each connection a customer makes with anyone in your company and externally presents an opportunity to create an optimal customer experience leading to a customer relationship.
This set of touchpoints is core to the map. Additional elements on the map include roles and responsabilities for each function at each touchpoint, the technology utilized at each point, the data collected and the messaging communicated."
SWOT ANALYSIS
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ANALISI DI PORTER
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GOOGLE ANALYTICS
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